The Elements of POSCO INTERNATIONAL CI
The key elements that form POSCO INTERNATIONAL’s corporate image (CI) are corporate wordmark, Korean logo type, and English logo type. Each element is designed to form a harmony when combined with other elements to make the corporate brand image of POSCO INTERNATIONAL.
The balanced arrangement of five alphabetical letters of POSCO, with 'S' in the center, symbolically represents the corporate philosophy that aims for the balance of inside and outside, together with harmony. The concentric letters reflect the future image of POSCO that actively handles the external environment and sustains permanent development through constant innovation.
Logo Types in English and Korean
The logo types in English and Korean are designed in consideration of its harmony with the POSCO corporate wordmark. In order to ensure coherence of the visual identity, it cannot be used in modified forms.
시각적 이미지의 통일성을 확보하기 위해 개발된 포스코인터내셔널의 시그니처는 기업내의 조직 구성원에게 일체감을 조성하고 대외적으로는 포스코인터내셔널의 이미지를 일관되게 전달하기 위한 것입니다. 시그니처의 사용은 원칙적으로 저장매체에 수록된 데이터를 정비례로 확대, 축소하여 사용하도록 해야합니다. 국ㆍ영문 사명 적용 위치는 워드마크의 좌측 하단에 적용하는 것이 원칙입니다.
The designated color not only represents the unique image of POSCO INTERNATIONAL’s corporate brand, but also plays a significant role in the formation of the company’s visual identity by being used in the signature and other elements. It requires careful attention as different displays used to present the color would have different settings regarding brightness, saturation, and so on.